London Northwestern Railway
Building on a legacy
Starting with a base design from famed transport agency TDC, I was bought in to help develop the London Northwestern livery look into something which continued to build on the reputation built by the previous London Midland brand.
Modern, bold, stylish
Using angles taken from the logo, which in turn is blown up to fit the full height of the vehicle, the livery is a modern take on a classic railway style. The shades of green at each of the vehicle flow seamlessly create a unique repeating logo-esque pattern.
Giving a new look to an old name, inside and out
The London Northwestern Railway name was chosen from a railway company that operated on the line between 1846 and 1922, and the temptation could have been to search through history to dig out colours and styles related to the old name. So, it was a brave decision by TDC to create a bold, dynamic new look which brings the name back to life, giving it a place in the modern railway world. The aim of my development on this, was to create an identity that felt bold, bright and approachable, yet retained an upmarket and refined style - becoming an able competitor to the brand's nearest competitor Virgin Trains. In the future, the look will be applied to the brand's new 'Aventra' trains, alongside its current Class 350s.
I worked closely with famed industrial designer Andrew Schoenemann on the creation of a new scheme for the interiors of the trains, including new custom moquettes, carpets and dedicated colour schemes, plus new interior customer labelling.
Impressed with what you see? Get in touch!
This form will shoot your message directly into the urgent work inbox, and I'll be in touch to see how we can work together to bring your brand to life.
Looking forward to working with you!